About: our name - our logo - our corporate identity
What 'Corpus' Consulting mean
The "Corpus" in Corpus Consulting comes from the dictionary definition:
- Corpus n. 1 the body or material substance of anything. 2 a collection. Corpus delicti n. 1 Law the facts and circumstances constituting a breach of the law. 2 the body of essential facts constituting a criminal offence. [Latin,=body of offence]
That definition describes what we do - we are always seeking the material substance; the facts; and the circumstances.
The word map below puts "corpus" in context in today's usage of language:
Our logo and our corporate identity
What it represents and seeks to convey
Our logo is a visual statement of our business and our ethos.
- It is straight forward;
- says what we do; and
- it features a globe of the world focusing on Australia, Asia and the Pacific, which is after all where we got our start.
About the globe
The inclusion of the globe also speaks to our global view and approach to our business. In this sense global is a reference to the all-encompassing way we look at our engagements. We always have an eye to the best options and opportunities for our clients. We are not process driven.
Other design elements
The clock face nearing midnight
Why are there various detail photographs showing clock
faces with the hands always approaching 12 throughout the Corpus
Consulting website and corporate publications?
This is a reference to the concept of "approaching midnight" or
"five minutes to midnight"; meaning time might be running out before a
catastrophic event, or events having a severe impact. It means it is now time
to act - before it's too late ...
The quality stamp
Our quality stamp expresses our philosophy and commitment to quality, probity and integrity.
Our former corporate logo
Our former corporate logo reflected the beginnings of
our business based on the concept of white collar crime. It was crisp, clean
and immediately recognisable.
That logo served us well and we are proud to retain it
as a part of our corporate history.
Our new corporate logo design credits
Our new corporate logo and corporate identity (stationery, business cards etc) were a collaborative effort by our staff, with technical design by The Logo Company whose understanding and responsiveness does them credit.
